Mar 25, 2019
Mel Deziel is a curious storyteller. She was the first editor of branded content at the New York Times and she wrote native ads that won the Best Native Advertising Execution OMMAs Award in 2014 and 2015. She teaches a content marketing course at Farleigh Dickinson and she is the CEO of Story Fuel, where she empowers brands (and individuals) to tell better stories.
You can find out more about Mel here.
Her book choices were Everybody Writes by Ann Hanley
https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously/dp/1118905555
Exactly What to Say by Phil Jones
https://www.amazon.com/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ/
And her song is Beyonce’s Run the World (Girls)
https://www.youtube.com/watch?v=VBmMU_iwe6U
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