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How to Advocate with Heather Hansen


Dec 13, 2021

On today’s episode, I had the pleasure to talk with the Gloria Feldt, former CEO of the Planned Parenthood Federation of America and is currently the cofounder and President of Take The Lead. Gloria has just published a new book called Intentioning, a guide to achieving the life and career you want, which is aimed specifically at women. Gloria encourages women to step into the post-pandemic power vacuum to build a better and more equal society. I found this book such a good read, because not only is it so useful, it’s also really fun and lighthearted.

Intentioning lays out nine leadership tools that readers can use to get comfortable with being powerful. Gloria and I discussed each of these tools in depth, along with the demons that can undermine us. One of my personal favorite tools is her adage that you should “Research your worth.” Our worth isn’t just limited to fair compensation, although that’s important, but it’s also thinking about your unique qualities and the ROI that these resources bring to others. Listen in to hear us discuss the tools, and why Gloria’s optimistic about the future of gender equality in our post-pandemic society.

To learn more about Gloria, click on the links below:

Gloria Feldt website

Gloria Feldt on Instagram

Intentioning website

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Instagram: @imheatherhansen