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How to Advocate with Heather Hansen

Nov 7, 2022

“If someone doesn't do as you expected, all you know for sure is that he or she didn't do as you expected.” Ann Latham explains the disconnect between what you expected and what happened in a chapter-by-chapter breakdown of her book The Disconnect Principle.


  • What it means when people do not live up to our expectations
  • How shifting our focus to fixing the situation instead of the person leads to a better dialogue
  • How our thoughts about someone communicate louder in our body language and facial expressions than in our words
  • How to do something with someone rather than to them


About Ann Latham:

Ann Latham is the founder of Boston area consulting firm Uncommon Clarity®, Inc. Her clients represent over 40 industries and range from for-profit organizations, such as Boeing, Medtronic, and Hitachi, to nonprofit organizations as diverse as Public Television, United Way, and colleges and universities. Ann has been interviewed and has been written about in 85 media sources, including The New York Times, Bloomberg BusinessWeek, Forbes, Inc., Management Today, and many podcasts.

Ann Latham is founding the newest branch of management science: clarity. Cognitive clarity, to be more precise. She is credited with exposing our inability to recognize our natural disclarity and the tremendous waste and damage it causes. Showing people how to create clarity quickly became her passion. She knew that clarity offered an enormous opportunity to improve performance and her consulting was the perfect way to practice and prove her methods. This passion drives her writing. She is on a mission to make organizations, if not the world, a better place through greater cognitive clarity.


Read Ann’s Book, The Disconnect Principle 

To learn more about Ann Latham, visit the links below:

Her website:

Forbes article: Embrace the Disconnect Principle



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